Neuroeconomics
Understanding decision-making through the lens of neuroscience and economics.
Published: 8/6/2025
# Neuroeconomics: Where Mind Meets Market
Neuroeconomics represents a fascinating convergence of neuroscience, psychology, and economics. By studying how our brains make decisions, we can better understand everything from individual choices to market dynamics.
## Key Discoveries
Research shows that emotions play a crucial role in all decisions, the brain's reward system reveals how we process value, and our brains are wired for social consideration in economic contexts.
## Applications
Understanding brain responses helps explain market bubbles and crashes, consumer behavior, and can improve public policy through better understanding of how people actually make decisions.
## Research Focus
I'm particularly interested in decision-making under uncertainty, social influence on economic choices, and how digital environments change our choices.