Neuroeconomics: Where Mind Meets Market

Neuroeconomics represents a fascinating convergence of neuroscience, psychology, and economics. By studying how our brains make decisions, we can better understand everything from individual choices to market dynamics.

Key Discoveries

Research shows that emotions play a crucial role in all decisions, the brain's reward system reveals how we process value, and our brains are wired for social consideration in economic contexts.

Applications

Understanding brain responses helps explain market bubbles and crashes, consumer behavior, and can improve public policy through better understanding of how people actually make decisions.

Research Focus

I'm particularly interested in decision-making under uncertainty, social influence on economic choices, and how digital environments change our choices.